Virginia Beach, VA – April 28, 2025 — SalesE, a leading provider of AI-driven workflow automation solutions for manufacturing and distribution, is excited to announce its new affiliate partnership with the National Association of Wholesaler-Distributors (NAW). This collaboration marks an important step in SalesE’s mission to support and accelerate innovation within the distribution industry.
NAW is one of the most respected trade associations representing the $8 trillion wholesale distribution industry. Its members span a wide range of sectors, from industrial and commercial supplies to technology and healthcare. As an affiliate partner, SalesE joins a prestigious network of organizations committed to advancing the operational excellence, profitability, and long-term success of distributors across North America.
Through this partnership, SalesE will bring its specialized expertise in process automation, AI integration, and dynamic pricing strategies to NAW’s extensive membership. SalesE’s technology is designed specifically for the needs of distributors, enabling organizations to automate critical sales operations like quote generation, opportunity assignment, customer engagement, and pricing updates to help companies respond faster, operate more efficiently, and protect their margins in an increasingly competitive market.
“We are honored to become an affiliate partner with NAW, an organization that stands at the forefront of supporting the wholesale distribution industry,” said Jeana Feely, Founder and CEO of SalesE. “Distributors are navigating an era of rapid technological change, and our goal is to equip them with the tools they need to not only keep pace but to lead. Together with NAW, we look forward to driving innovation, strengthening operational capabilities, and helping members unlock new growth opportunities.”
SalesE’s alignment with NAW will include thought leadership contributions, educational resources, and collaboration on initiatives that highlight the transformative potential of technology within distribution. By leveraging AI, rules-based automation, and ERP/CRM integrations, SalesE helps distributors streamline operations, reduce costs, and increase revenue while maintaining the flexibility to adapt to a changing economic environment.
This partnership underscores both organizations’ shared commitment to empowering the distribution sector with next-generation solutions and insights that fuel long-term, sustainable success.
About SalesE
SalesE (formerly ALN Technology) is a Virginia-based technology company specializing in AI-powered workflow automation for the manufacturing and distribution sectors. Its platform integrates business rules logic with advanced AI/ML capabilities to streamline historically manual processes, enabling companies to enhance speed, accuracy, and scalability.
About NAW
The National Association of Wholesaler-Distributors (NAW) is the national voice of the wholesale distribution industry, representing more than 30,000 companies and employing over 5.9 million people. NAW provides advocacy, leadership, and business services to help distributors thrive in an increasingly complex and competitive global economy.
