Author: Courtney Jacobs

Norfolk, VA – September 2, 2025  – SalesE is proud to announce its selection and participation in the 757 Defense Accelerator, a premier program designed to accelerate dual-use technology companies that can deliver critical innovations to the Department of Defense and its partners.

The 757 Defense Accelerator, based in Norfolk, VA, brings together high-potential technology companies, defense experts, and prime contractors to advance solutions that directly support warfighters and strengthen U.S. national security. Over the course of the program, participating companies refine their strategies, build key defense partnerships, and align their offerings to urgent operational needs.

During the first week of kickoff, SalesE engaged with military leaders, innovation program managers, and other cohort members to share its vision for AI-powered decision-support systems with built-in guardrails. The company’s proprietary rule engine enables:

• System Integration – Connecting disparate systems into a unified decision-support framework.
• Data Prioritization – Automatically filtering non-urgent inputs while escalating critical signals, such as dangerous or high-priority contacts.
• Actionable Insights – Delivering relevant context with recommended next steps to speed up mission-critical decision-making.
• Adaptive Guardrails – Ensuring compliance, transparency, and operational reliability in AI-driven environments.

“Being selected for the 757 Defense Accelerator is a major milestone for SalesE,” said Jeana Bolanos, US Navy Veteran and CEO of SalesE. “We’re honored to work alongside defense stakeholders and technology partners who share our mission: building trusted AI systems that enhance decision-making and protect warfighters on the front lines.”

SalesE’s technology has already proven itself in the commercial sector supporting wholesale distributors, currently processing $100M in weekly opportunity volume and saving over 933 man-hours monthly through automation and optimization. By adapting this proven framework for defense, SalesE can deliver mission engineering solutions that help warfighters focus on what matters most.

About the 757 Defense Accelerator

The 757 Defense Accelerator is a Hampton Roads–based program that helps dual-use technology startups and scaleups navigate the defense innovation ecosystem. Powered by 757 Accelerate, the program equips companies with mentorship, training, and access to key defense and industry leaders to accelerate growth and mission impact. Learn more at https://757accelerate.org/defense.

About SalesE

SalesE is an AI-driven software company specializing in rule-based guardrail frameworks and mission engineering solutions. Its proprietary rule engine integrates with enterprise systems to filter and prioritize large-scale, multi-domain data. By surfacing urgent contacts, delivering relevant context, and providing recommended next steps, SalesE enhances decision-making in high-stakes environments. Founded by a U.S. Navy veteran who spent a decade in the semiconductor industry, SalesE is dedicated to advancing trusted AI solutions that empower both commercial and defense partners. Learn more at https://salese.com/.

July 24, 2025 – Virginia Beach, VA – SalesE, a Virginia-based provider of AI-driven, rules-based automation for manufacturers and distributors, has been named one of ten finalists in the 2025 Startup World Cup Virginia Regional Competition, presented by Innovate757.

Hosted by Pegasus Tech Ventures, the Startup World Cup is a global competition that connects top startups with international investors, mentors, and strategic partners. Finalists from each region compete for the opportunity to advance to the global finale in San Francisco and a $1 million investment prize.

“We’re honored to be named one of the Top 10 Startups in Virginia! Grateful to be recognized alongside such innovative companies driving progress across the state. We’ll be showcasing our technology live on August 21 as we compete for the regional title and we can’t wait to show you all what we’ve built,” said Jeana Bolanos, Founder and CEO of SalesE.

SalesE’s selection highlights the company’s momentum in developing scalable tools that reduce friction in complex B2B sales processes. The platform enables automation of quote generation, pricing, and communications by integrating artificial intelligence within a structured, rules-based system—allowing enterprise teams to respond faster and more accurately without compromising compliance.

Read the official announcement from Innovate757 here:
The Startup World Cup Virginia Finalists Announced for 2025

About SalesE
SalesE is an AI-powered automation platform purpose-built for manufacturers and distributors. Its proprietary rules engine enables intelligent workflows that streamline quoting, pricing, and customer response—while maintaining control, auditability, and compliance. Founded in 2023 by Jeana Bolanos, SalesE operates from Virginia Beach, VA and serves industrial sales teams across North America.

May 19, 2025 – Virginia Beach, VA – SalesE, the AI-powered, rules-based automation platform built to optimize sales operations for manufacturers and distributors, announces the addition of Carl Hewitt and Jake Spracher to the leadership team. Their combined expertise in enterprise software, systems architecture, artificial intelligence, and product development will accelerate the company’s innovation roadmap and support its rapid growth.

Carl Hewitt joins SalesE as Co-Founder and Technology Architect, bringing a proven track record of executive leadership in high-growth enterprise software companies. As the Founder and former CEO of Decisions, a successful business process automation platform, Carl led the company from inception to acquisition, building a scalable product and organization that served Fortune 500 clients and complex industries. Throughout his career, he has founded multiple successful technology companies, demonstrating a unique ability to align product strategy with market demands. At SalesE, Carl will shape the platform’s long-term technical vision while contributing to executive strategy, organizational growth, and go-to-market scalability.

Jake Spracher joins SalesE as Co-Founder and Head of Product Development, bringing a deep engineering foundation shaped by his time at Apple and honed through multiple leadership roles as a fractional CTO for emerging technology startups. With a proven track record of launching AI-driven SaaS products, Jake will lead the development of SalesE’s intelligent automation engine, ensuring seamless integration with enterprise systems and scalable architecture. His focus on product vision and long-term roadmap will position SalesE to lead the next generation of intelligent tools for manufacturing, distribution, and supply chain operations.

Together, Hewitt and Spracher will strengthen SalesE’s ability to automate sales functions that have historically required intensive manual input, from quote response to dynamic pricing and inventory communication. Their leadership marks a pivotal expansion phase for the company, enabling it to push the boundaries of sales intelligence in industrial and distribution sectors.

About SalesE
SalesE is a rules-based automation platform built to address complex enterprise challenges.  The proprietary rule engine IP provides boundaries for the implementation of artificial intelligence to ensure accuracy, compliance, and transparency while maximizing intelligence.  SalesE was founded in 2023 by Jeana Bolanos and is based in Virginia Beach, VA.

Virginia Beach, VA – April 28, 2025 — SalesE, a leading provider of AI-driven workflow automation solutions for manufacturing and distribution, is excited to announce its new affiliate partnership with the National Association of Wholesaler-Distributors (NAW). This collaboration marks an important step in SalesE’s mission to support and accelerate innovation within the distribution industry.

NAW is one of the most respected trade associations representing the $8 trillion wholesale distribution industry. Its members span a wide range of sectors, from industrial and commercial supplies to technology and healthcare. As an affiliate partner, SalesE joins a prestigious network of organizations committed to advancing the operational excellence, profitability, and long-term success of distributors across North America.

Through this partnership, SalesE will bring its specialized expertise in process automation, AI integration, and dynamic pricing strategies to NAW’s extensive membership. SalesE’s technology is designed specifically for the needs of distributors, enabling organizations to automate critical sales operations like quote generation, opportunity assignment, customer engagement, and pricing updates to help companies respond faster, operate more efficiently, and protect their margins in an increasingly competitive market.

“We are honored to become an affiliate partner with NAW, an organization that stands at the forefront of supporting the wholesale distribution industry,” said Jeana Feely, Founder and CEO of SalesE. “Distributors are navigating an era of rapid technological change, and our goal is to equip them with the tools they need to not only keep pace but to lead. Together with NAW, we look forward to driving innovation, strengthening operational capabilities, and helping members unlock new growth opportunities.”

SalesE’s alignment with NAW will include thought leadership contributions, educational resources, and collaboration on initiatives that highlight the transformative potential of technology within distribution. By leveraging AI, rules-based automation, and ERP/CRM integrations, SalesE helps distributors streamline operations, reduce costs, and increase revenue while maintaining the flexibility to adapt to a changing economic environment.

This partnership underscores both organizations’ shared commitment to empowering the distribution sector with next-generation solutions and insights that fuel long-term, sustainable success.

About SalesE
SalesE (formerly ALN Technology) is a Virginia-based technology company specializing in AI-powered workflow automation for the manufacturing and distribution sectors. Its platform integrates business rules logic with advanced AI/ML capabilities to streamline historically manual processes, enabling companies to enhance speed, accuracy, and scalability.

About NAW
The National Association of Wholesaler-Distributors (NAW) is the national voice of the wholesale distribution industry, representing more than 30,000 companies and employing over 5.9 million people. NAW provides advocacy, leadership, and business services to help distributors thrive in an increasingly complex and competitive global economy.

Virginia Beach, VA – April 28, 2025 — SalesE, formerly known as ALN Technology, is proud to announce it has been awarded the Commonwealth Commercialization Fund (CCF) grant, administered by the Virginia Innovation Partnership Corporation (VIPC). This award recognizes SalesE’s innovative technology solutions and their potential to make a significant impact on the economy of the Commonwealth of Virginia.

SalesE specializes in AI-driven workflow automation tailored for the manufacturing and distribution industries. By seamlessly integrating structured and unstructured data into decision-ready formats, SalesE’s platform accelerates historically manual processes such as quote generation, opportunity management, and dynamic pricing strategies. Through its proprietary blend of business rules infrastructure and cutting-edge AI/ML models, SalesE enables companies to operate with greater efficiency, accuracy, and scalability.

The CCF grant will support SalesE’s continued development and commercialization efforts, helping to expand its capabilities and accelerate its deployment across key industries within Virginia. The grant underscores the Commonwealth’s commitment to fostering high-impact technologies that drive economic growth, create high-quality jobs, and position Virginia as a leader in technological innovation.

“We are deeply honored to receive the CCF grant from VIPC,” said Jeana Feely, Founder and CEO of SalesE. “This award is a testament to the hard work of our team and the transformative potential of our technology. We are committed to driving meaningful economic impact in Virginia and beyond by helping businesses modernize their operations through AI and automation.”

SalesE’s innovations address critical needs for process efficiency in the manufacturing and distribution sectors — industries that serve as essential pillars of Virginia’s economy. By equipping businesses with advanced technology solutions, SalesE is poised to play a key role in strengthening the region’s industrial base, supporting job creation, and enhancing the Commonwealth’s competitiveness on a national and global scale.

The Virginia Innovation Partnership Corporation (VIPC) administers the CCF program to advance promising technologies developed by Virginia-based entrepreneurs, startups, and university researchers. The CCF grant awarded to SalesE highlights the Commonwealth’s dedication to supporting innovation ecosystems that generate tangible, scalable economic value.

About SalesE
SalesE (formerly ALN Technology) is a technology company headquartered in Virginia, specializing in AI-powered workflow automation for the manufacturing and distribution sectors. Its core platform automates complex, manual processes, enabling organizations to increase efficiency, improve accuracy, and adapt quickly in today’s dynamic market environments.

About Virginia Innovation Partnership Corporation (VIPC)

Connecting innovators with opportunities. VIPC operates as the nonprofit corporation on behalf of the Virginia Innovation Partnership Authority (VIPA). VIPA / VIPC is Virginia’s designated authority for leading innovation and economic development in the Commonwealth of Virginia through research, commercialization, and technology advancement; entrepreneurship, startup, and venture capital growth; and regional ecosystem, innovation network, and industry sector expansion. As part of its operations, VIPC helps attract and catalyze private investment into early-stage startup companies, provides research and technology commercialization grants to universities and entrepreneurs, and offers resource and funding support for entrepreneurial ecosystems, innovation networks, and public-private partnerships at local, state, federal levels. For more information, please visit www.VIPC.org.

Virginia Beach, VA – April 28, 2025 — ALN Technology is now SalesE.

This brand evolution reflects the growth of our company, the expanded capabilities of our platform, and our sharpened focus on the future of sales process automation for manufacturing and distribution. Over the past two years, we’ve worked closely with our customers to solve some of the most complex challenges facing high-volume sales organizations, building solutions that combine the power of AI, rules-based logic, and seamless ERP integration.

The name SalesE, short for Sales Efficiency, better captures the core of what we deliver:

• Intelligent, automated quote generation with ReplyAI
• Streamlined opportunity and team management with Sales Desk
• Highly accurate, AI + rules-driven dynamic pricing with our Dynamic Price Engine

Our mission remains the same: to simplify complexity, accelerate decision-making, and enable scalable growth for sales organizations operating in demanding, high-precision industries.

What’s changing?

Our Name: Moving forward, you’ll see us as SalesE across all communications, materials, and platforms.

Our Brand: Expect a refreshed look and feel that reflects our innovative, agile approach to helping businesses succeed with real-world AI.

Our Vision: As SalesE, we are even more committed to leading the way in process automation by combining the best of deterministic rules-based frameworks with cutting-edge AI/ML/RAG technologies.

What’s staying the same?

Our Team: The same experts you know and trust are here, continuing to support you with the highest standards of service and technical excellence.

Our Commitment: We will continue to deliver reliable, customized, and transformative solutions, driving measurable results for your business.

This is just the beginning. In the coming weeks, we will be sharing exciting new product updates, partnerships, and expanded capabilities under the SalesE brand.

We’re thrilled to move into this next chapter with you. Thank you for being part of our journey.

Welcome to SalesE, where the future of sales efficiency begins.

We’re excited to share that our founder, Jeana Feely, and SalesE formerlyALN Technology were recently featured in the Washington Business Journal!

The article highlights the journey through 757 Accelerate’s Cohort 7, where we worked to expanded our AI-driven platform to help distribution companies improve process automation and sales efficiency. Jeana shared her vision for making automation accessible and impactful for distribution companies of all sizes — and how the support from 757 Accelerate helped take SalesE to the next level.

Read the full article here.

We’re proud of how far we’ve come and excited for what’s ahead!