May 19, 2025 – Virginia Beach, VA – SalesE, the AI-powered, rules-based automation platform built to optimize sales operations for manufacturers and distributors, announces the addition of Carl Hewitt and Jake Spracher to the leadership team. Their combined expertise in enterprise software, systems architecture, artificial intelligence, and product development will accelerate the company’s innovation roadmap and support its rapid growth.
Carl Hewitt joins SalesE as Co-Founder and Technology Architect, bringing a proven track record of executive leadership in high-growth enterprise software companies. As the Founder and former CEO of Decisions, a successful business process automation platform, Carl led the company from inception to acquisition, building a scalable product and organization that served Fortune 500 clients and complex industries. Throughout his career, he has founded multiple successful technology companies, demonstrating a unique ability to align product strategy with market demands. At SalesE, Carl will shape the platform’s long-term technical vision while contributing to executive strategy, organizational growth, and go-to-market scalability.
Jake Spracher joins SalesE as Co-Founder and Head of Product Development, bringing a deep engineering foundation shaped by his time at Apple and honed through multiple leadership roles as a fractional CTO for emerging technology startups. With a proven track record of launching AI-driven SaaS products, Jake will lead the development of SalesE’s intelligent automation engine, ensuring seamless integration with enterprise systems and scalable architecture. His focus on product vision and long-term roadmap will position SalesE to lead the next generation of intelligent tools for manufacturing, distribution, and supply chain operations.
Together, Hewitt and Spracher will strengthen SalesE’s ability to automate sales functions that have historically required intensive manual input, from quote response to dynamic pricing and inventory communication. Their leadership marks a pivotal expansion phase for the company, enabling it to push the boundaries of sales intelligence in industrial and distribution sectors.
About SalesE
SalesE is a rules-based automation platform built to address complex enterprise challenges. The proprietary rule engine IP provides boundaries for the implementation of artificial intelligence to ensure accuracy, compliance, and transparency while maximizing intelligence. SalesE was founded in 2023 by Jeana Bolanos and is based in Virginia Beach, VA.
